As we observe corrections in the cryptocurrency market, there are always those who take advantage of the moment and actively buy up discounted assets.

According to analytical think tanks, many companies have been accumulating Bitcoin on their balance sheets. For example, yesterday, Metaplanet added 780 BTC to its portfolio, bringing the total value to $2 billion. SharpLink Gaming acquired $295 million worth of ETH, BTCS added $55 million in ETH, and Marathon completed a bond offering worth $950 million to buy Bitcoin.

This trend reflects a growing belief in the long-term value of cryptocurrencies as an asset class. Companies are viewing Bitcoin and Ethereum not merely as speculative instruments, but also as potential hedges against inflation, portfolio diversification tools, and means of balance sheet optimization.

It's interesting to note the variety of strategies employed by different companies. Some, like Metaplanet, are focusing exclusively on Bitcoin, likely viewing it as the most established and reliable crypto asset. Others, such as SharpLink Gaming and BTCS, are diversifying their investments by adding Ethereum to their portfolios, demonstrating confidence in the potential of decentralized applications and smart contracts.

The use of bond issuance to raise capital, as Marathon has done, highlights how serious companies are about their cryptocurrency investments. It also demonstrates a willingness to use traditional financial instruments to increase their digital currency holdings.

Overall, the current trend suggests that cryptocurrencies are becoming increasingly integrated into corporate financial strategies, which in turn could have a significant impact on the further development and adoption of digital assets.

However, no new purchases have been observed recently on the balance sheet of one of the largest Bitcoin-holding companies—Strategy. Its total holdings remain at 607,770 BTC. This fact alone is noteworthy and raises questions about the company's current strategy. The current market value may be holding them back from further purchases as they wait for a more favorable entry point. Alternatively, they may be reassessing their investment strategy, evaluating potential risks and opportunities in the evolving crypto landscape—though this is unlikely.

It's also possible the company is focused on consolidating its existing assets, optimizing storage, and ensuring the security of its Bitcoin reserves. Managing such a large volume of cryptocurrency requires a comprehensive approach, including robust storage systems, risk monitoring, and regulatory compliance.

Another possible reason could be portfolio diversification. The company may be reallocating assets by investing in other crypto assets or traditional financial instruments to reduce risks and maximize returns.

Trading recommendations

Bitcoin Buyers are currently targeting a return to the $120,400 level, which opens a direct path to $122,000, with the next target just within reach at $123,900. The most distant target is the high around $126,000; breaking above this would signal further strengthening of the bull market. In case of a decline, buyers are expected around the $118,800 level. A drop below this zone could quickly send BTC down toward the $117,200 area, with the ultimate downside target at $115,900.

Ethereum A clear consolidation above the $3,822 level opens the way to $3,894. The furthest target is the high around $4,002, and breaking this level would indicate renewed buyer interest. If Ethereum falls, buyers are expected at the $3,740 level. A drop below this could quickly drive ETH down to the $3,654 zone, with the lowest target at $3,589.

What's on the chart

• Red lines represent support and resistance levels, where price is expected to either pause or react sharply.
• The green line shows the 50-day moving average.
• The blue line is the 100-day moving average.
• The lime line is the 200-day moving average.

Price testing or crossing any of these moving averages often either halts movement or injects fresh momentum into the market.